70s Fashion for Men

Have you ever looked back at old photographs or watched classic movies and been captivated by the iconic fashion of the 1970s? The seventies was an era that revolutionized men's fashion, characterized by boldness, expression, and a departure from traditional norms.

From flamboyant suits for men with wide lapels to chic turtlenecks and the luxurious touch of velvet, the seventies' fashion was a vibrant tapestry of colors, textures, and styles. In this blog, we take a nostalgic journey through the timeless outfits of the 1970s, exploring the enduring influence of this remarkable decade on modern men's fashion.

Whether you're a fashion enthusiast or simply curious about past styles, join us as we unravel the sartorial legacy of the seventies.

The Seventies in the Details

The 1970s was a transformative era in fashion that brought forth a wide array of styles and trends, leaving an indelible mark on men's clothing. This period was defined by a combination of flamboyance, self-expression, and a break from traditional norms.

The decade witnessed a surge in experimentation with fabrics, colors, and silhouettes, giving rise to an eclectic and diverse fashion landscape.

The 1970s men's suits epitomised the decade's bold and adventurous spirit

Seventies Men’s Suits

The 1970s men's suits epitomised the decade's bold and adventurous spirit. Suits became less structured and more vibrant, featuring eye-catching patterns, wide lapels, and bright colours. The era witnessed the rise of double-breasted jackets, often adorned with contrasting buttons and pocket flaps.

Polyester and other synthetic materials were popular choices, providing a distinctive sheen that complemented the disco-inspired atmosphere of the time. Men embraced the opportunity to showcase their individuality through fashion, turning the once-formal attire into a canvas for self-expression.

Wide Lapels

One of the most prominent features of 1970s fashion was the prevalence of wide lapels. Lapels, the folded flaps of a suit jacket or blazer, took on a broader and bolder form during this decade. The exaggerated width of the lapels became a signature style, signifying a departure from the slim and sleek lapels of the 1960s.

Men's jackets with wide lapels exuded a sense of confidence and grandeur, allowing individuals to make a statement with their attire. Wide lapels were a quintessential element of the Seventies' aesthetic, whether on a formal suit or a casual jacket.

Turtlenecks and roll necks experienced a renaissance during the 1970s and became a fashion staple for men of all ages

The Chic Turtleneck or Roll Necks

Turtlenecks and roll necks experienced a renaissance during the 1970s and became a fashion staple for men of all ages. The high, close-fitting collars gave any outfit an air of sophistication and elegance.

Men embraced these knitted tops as an alternative to traditional shirts, pairing them with suits for a more polished look or with jeans for a relaxed yet refined appearance. Turtlenecks were available in various materials and colours, making them versatile for casual and formal occasions. These chic necklines gave men a sense of sophisticated confidence that resonated with the era's evolving fashion sensibilities.

Velvet emerged as a sumptuous and luxurious fabric that embodied the luxury of the 1970s

The Touch of Velvet

Velvet emerged as a sumptuous and luxurious fabric that embodied the luxury of the 1970s. This plush material found its way into men's fashion, elevating the aesthetics of various garments.

Velvet blazers exuded sophistication and were often adorned with intricate patterns or contrasting lapels. The soft texture and rich velvet colours also made their way into trousers, creating a lavish, eye-catching look.

Velvet accessories like bowties, scarves, and even shoes added a touch of decadence to everyday attire, allowing men to exude elegance and style.

Silk shirts epitomised luxury and sensuality in the 1970s

The Luxury of a Silk Shirt

Silk mens shirts epitomised luxury and sensuality in the 1970s. The smooth, lightweight fabric draped elegantly on the male form, offering a sense of refinement and allure. Silk shirts often featured bold patterns and vibrant colors, ranging from psychedelic motifs to abstract prints, capturing the spirit of the era's expressive fashion.

These shirts were favored for evenings or special occasions, as they exuded a sense of effortless sophistication and timeless charm. Whether paired with dress trousers or worn with jeans, the silk shirt became a symbol of self-assuredness and a way for men to showcase their impeccable taste.

Patterned Knitwear

Patterned knitwear became a hallmark of the 1970s, introducing a new dimension of texture and visual appeal to men's wardrobes. Sweaters and cardigans adorned with geometric patterns, stripes, and abstract designs were highly sought after, serving as bold statement pieces that allowed men to express their individuality.

The knitted garments not only provided warmth and comfort but also added an artistic flair to outfits, making them suitable for various casual and semi-formal occasions. Patterned knitwear epitomized the era's celebration of creativity and non-conformity, making it an essential element of Seventies fashion.

wide-leg trousers emerged as a dominant trend during the 1970s

Wide-leg Trousers

In stark contrast to the slim-fit styles of previous decades, wide-leg trousers emerged as a dominant trend during the 1970s. Men embraced the looser and more relaxed fit, which allowed for increased comfort and freedom of movement.

These wide-legged pants for men were often crafted from various materials, including denim, corduroy, and polyester, reflecting the era's embrace of diverse fabrics. Wide-leg trousers were versatile, suitable for casual and formal wear, and often paired with platform shoes for an added flair. This departure from the traditional tailored silhouette became a defining characteristic of 1970s fashion for men.

Glam Rock Style Clothes

Glam rock style was a revolutionary movement that influenced men's fashion during the 1970s. This genre of music not only brought a fresh sound but also sparked a fashion revolution that celebrated androgyny, flamboyance, and theatricality.

Iconic musicians like David Bowie and Marc Bolan became style icons, paving the way for men to experiment with glittery fabrics, platform shoes, bold makeup, and gender-blurring outfits.

The glam rock trend blurred the lines between masculinity and femininity, encouraging men to embrace their unique sense of style and express themselves boldly through their clothing.

Don’t Forget the Suede Jacket

The suede jacket emerged as a must-have item in the 1970s, epitomizing the era's love for bohemian-inspired fashion. A soft and velvety leather, Suede added a touch of rugged sophistication to men's outfits.

Whether in earthy tones like tan, brown, or olive green, or vibrant hues like red or blue, suede jackets were a staple in every fashion-conscious man's wardrobe.

Often adorned with fringe detailing, these jackets exuded a boho-chic vibe that perfectly complemented the free-spirited atmosphere of the decade.

Suede jackets were versatile enough to be dressed up or down, making them a timeless piece that continues to find favor in contemporary fashion.

In summary, the 1970s was a transformative era in men's fashion, characterized by bold experimentation and a departure from traditional norms. From the flamboyant men's suits and wide lapels to the chic turtlenecks and velvet touch, the Seventies fashion offered a diverse and expressive range of styles.

Patterned knitwear, wide-leg trousers, and glam rock-inspired clothes added further depth to the sartorial landscape. The suede jacket became a symbol of bohemian elegance.

Overall, the 1970s was a decade that encouraged men to embrace their individuality and personal style, leaving an enduring influence on fashion that is still celebrated today.

What are 70s Fashion Colors?

The 1970s brought an explosion of vibrant and distinctive colors to the fashion scene. Various cultural and artistic movements influenced the era's color palette, reflecting the mood of the times. Some of the most iconic and popular colors during the 70s included:

  • Earth Tones: Earthy hues like brown, tan, rust, and olive green were prevalent in 1970s fashion. These warm and natural tones were often used in clothing items such as suede jackets, corduroy pants, and bohemian-inspired dresses.
  • Pastels: Soft pastel colors like pale pink, baby blue, and mint green were a hit in the 70s. Pastels were favored for blouses, shirts, and lightweight knits, adding a touch of delicacy and sweetness to outfits.
  • Psychedelic Colors: The psychedelic movement of the 1960s continued to influence fashion in the early 70s, leading to the popularity of bold and bright colors like electric blue, neon yellow, and psychedelic patterns. These colors were often seen in clothing with abstract prints and geometric designs.
  • Bold Reds and Oranges: Rich and fiery colors like deep reds and oranges made a bold statement during the 1970s. These hues were commonly used in dresses, jumpsuits, and accessories, channeling the era's energetic and vibrant atmosphere.
  • Denim Blue: Denim became a staple fabric in the 70s, and various shades of blue were widely popular. From faded light blues to deep indigo, denim was embraced in the form of jeans, jackets, and shirts, becoming a symbol of casual and effortless cool.
  • Metallics: The disco culture of the late 70s brought a fascination with metallic colors such as silver, gold, and bronze. These glimmering shades adorned disco suits, shirts, and accessories, adding a touch of glamour and extravagance to the dance floor.
The fashion of the 1970s for men was characterised by a diverse and eclectic range of styles

Overall, What Did Men Wear in the 70s?

The fashion of the 1970s for men was characterised by a diverse and eclectic range of styles, reflecting the changing social and cultural landscape of the time.

The decade witnessed a departure from the more conservative fashion of previous years as men embraced a more expressive and vivid approach to dressing.

Men's suits in the 70s were characterised by wide lapels, bold patterns, and vibrant colours. Double-breasted jackets, often made from materials like polyester, became a popular choice for formal wear, while more casual suits featured unconventional patterns and textures.

Casual wear for men in the 70s saw the rise of wide-leg trousers, often paired with turtlenecks or patterned knitwear. Denim became a symbol of rebellion and counterculture, with bell-bottom jeans and denim jackets becoming iconic staples.

Glam-rock and disco culture influenced men's fashion during the latter part of the decade. Platform shoes, glittery fabrics, and bold makeup were embraced as men sought to make a fashion statement that challenged traditional gender norms.

Suede jackets, often adorned with fringe detailing, became synonymous with bohemian-inspired fashion and were a popular choice for men seeking a laid-back yet stylish look.

Overall, the 1970s offered men various fashion choices, encouraging individuality and self-expression through clothing. The era's colorful and diverse fashion landscape continues to influence modern fashion trends, leaving a lasting impact on men's style.


The 1970s was a transformative era in men's fashion, leaving behind a legacy of timeless outfits that continue to inspire and influence contemporary style. From the flashy disco ensembles to the laid-back hippie aesthetics, the 70s offered a diverse and eclectic range of fashion choices that celebrated individuality and self-expression.

The flamboyant suits, wide lapels, bell-bottom jeans, and chic turtlenecks all captured the spirit of the decade, reflecting the changing cultural landscape and the desire for liberation and creativity. As we look back on the fashion of the 70s, we are reminded of a vibrant era that embraced boldness, glamour, and a sense of fearlessness in style.


August 04, 2023

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